Project: Siloam’s Healing Hands – Cinema Marketing Suite
Client: Siloam’s Healing Hands (Waynesboro, VA)
Role: Graphic Design & Ad Layout
The Challenge: The owner of a local medical spa and quick care clinic, needed a series of advertisements for local theater screens. She required three distinct deliverables that targeted different audiences: a general brand awareness ad emphasizing the “medical” aspect of the spa, a promotional ad for Valentine’s Day specials, and an informational flyer for the new Quick Care clinic. The main challenge was to make all three look like part of the same brand family while clearly separating the “relaxing spa” services from the “urgent medical” services.
The Solution: I developed a cohesive “Brand Suite” using Siloam’s signature gold and earth tones to maintain luxury appeal across all three ads.
- General Spa Ad: Focused on the “Science Meets Serenity” tagline , using clean typography to highlight that a real doctor is on-site, bridging the gap between beauty and medicine.
- Quick Care Ad: Pivoted to a functional layout, prioritizing high-contrast text for pricing ($75 visits) and “No Appointment Needed” to ensure viewers could absorb the key info quickly.
- Seasonal Promo: Softened the design for the Valentine’s special, focusing on the visual appeal of the lash extensions while keeping the offer clear and bold.
Jan 2026