Award: 1st Place, Food & Drug 2015
Competition: Virginia Press Association (VPA) Annual Advertising Contest
Publication: The News Virginian
During my time at The News Virginian, I continued to represent our publication in the Virginia Press Association (VPA) annual awards. The VPA is a statewide organization that recognizes excellence across Virginia’s media landscape, with entries evaluated by objective, out-of-state judges to ensure high standards of creative strategy and technical skill.
This advertisement for Heritage on Main earned 1st Place in the Food & Drug category for 2015. The “Kegs & Eggs” layout uses a vibrant St. Patrick’s Day theme, employing custom green shamrock textures and sparkling accents to create a festive, celebratory mood.
Design Strategy:
- Appetite Appeal through Copy: Utilized descriptive, mouth-watering copy for items like “Scotch Eggs” and “Corned Beef Hash” to create immediate consumer interest.
- Typography Hierarchy: Employed a sophisticated mix of script and bold sans-serif fonts to separate dish titles from their descriptions, ensuring the menu remains easy to read at a glance.
- Thematic Cohesion: Framed the content with festive shamrock-themed “curtains” to maximize the seasonal impact and make the ad stand out against standard newspaper content.
Judge’s Comments:
“Now I’m hungry! Great color, art, copy and design!”