Award: 3rd Place, Education and Churches 2015
Competition: Virginia Press Association (VPA) Annual Advertising Contest
Publication: The News Virginian
During my time at The News Virginian, I continued to represent our publication in the Virginia Press Association (VPA) annual awards. The VPA is a statewide organization that recognizes excellence across Virginia’s media landscape, with entries evaluated by objective, out-of-state judges to ensure high standards of creative strategy and technical skill.
This advertisement for Gospel Light Baptist Church earned 3rd Place in the Education and Churches category for 2015. The “Spring Fun Fest” design utilizes a cheerful, high-contrast aesthetic to promote a community Easter egg hunt and church services.
Design Strategy:
- Thematic Color Coordination: Leveraged a bright, seasonal palette of purples, blues, and greens that “go well with the content,” as noted by the VPA judges.
- Playful Typography: Selected whimsical, rounded fonts for the headers to appeal to families with children aged 12 and under, while maintaining a clean sans-serif for essential address and time details.
- Visual Layering: Combined a rustic white-washed wood background with high-saturation foreground elements—like the Easter eggs and daisies—to create a sense of depth and excitement for the event.
Judge’s Comments:
“The colors of this ad are bright and go well with the content!”