Award: 2nd Place, Real Estate 2015
Competition: Virginia Press Association (VPA) Annual Advertising Contest
Publication: The News Virginian
During my time at The News Virginian, I continued to represent our publication in the Virginia Press Association (VPA) annual awards. The VPA is a statewide organization that recognizes excellence across Virginia’s media landscape, with entries evaluated by objective, out-of-state judges to ensure high standards of creative strategy and technical skill.
This horizontal advertisement for Amy Argenbright of RE/MAX Advantage earned 2nd Place in the Real Estate category for 2015. The design focuses on a clean, modern aesthetic that utilizes a vibrant teal color palette to make the property listings pop on the page.
Design Strategy:
- Visual Balance: Balanced a large-scale portrait of the realtor with two detailed property “Open House” sections to build personal brand recognition alongside product sales.
- Information Hierarchy: Used clear, sans-serif typography and contrasting banners for “Open House” times to ensure critical event data is immediately scannable.
- Strategic Color Use: Leveraged a bright, cohesive color scheme that coordinates with the client’s attire, creating a professional and polished brand image.
Judge’s Comments:
“Great color, size effective.”